• David Inches

Online Tourism Marketing Planning Course for $95 per month*

Welcome to Tourism Tune-Up. The 100% dedicated online marketing planning course and learning community designed for the small and medium sized tourism business.

You may be a tour or activity, an event or festival, winery, distillery or food experience, wilderness lodge or historical hotel. You could be located in the snow or on the beach. In Australia, USA or Vietnam. If you have a story to share Tourism Tune-Up is built for you. This learning platform and community is designed to set business up for success with a Marketing Strategy and Plan. Your online course will deliver the following:

  • Business analysis and goal setting

  • SWOT and competitor assessment

  • Defining your most profitable market and customer mix

  • Brand Strategy and Value Propositions

  • Marketing Strategy and Action Plans

  • Creative Audit

  • Procurement of your marketing team

  • Refinement and enhancement over time.

If you're not happy with your purchase within the first 30 days we offer a no questions asked money back guarantee*. You can also trail the course with our 14 day free trial offer.

14 Day Free Trial

Claim your 14 day free trial to view every coaching video and explore the course structure and content. No credit card. No auto payments. Just 14 days with no strings attached to review the Tune-Up platform.

Why Tourism Tune-Up Works

I have shaped my marketing planning approach and method for over 25 years and over 100 projects. This short video shares why Tourism Tune-Up works.

  • 100% Tourism: Every topic, lesson and article is tourism specific to deliver insights and learning that is fine tuned to our industry needs.

  • Proven Approach: Shaped over 25 years and from 100 successful marketing projects, this marketing planning method is proven to deliver results for clients of Evolve Tourism Consulting

  • Small Business Specialist: I have worked with small to medium businesses for over 25 years and this program is designed specifically for new and expanding businesses.

  • Bite Sized Learning: I understand and respect your busy lives as tourism operators and have created this Marketing Tune-Up in bite sized pieces so you can chip away at your marketing plan at your own pace

  • Tas Treks Example Plan: Your Marketing Planning Course comes with a completed Marketing Plan for Tas Treks Walking Company to show the Plan outputs in action.

  • Action Centred Learning: I have worked in the engine room of more than 100 tourism businesses and I understand the real world. This is not an academic course.

Course Details

I have designed this course in bite sized topics with coaching video between 10-15 minutes so you can chip away at your own pace.

  • 21 lessons

  • 23 videos

  • 3 hours 33 minutes (plus tasks)

*30 Day Money Back Guarantee

We offer a full money-back guarantee for all purchases of our Online Tourism Courses including our Tourism Marketing Strategy and Planning Course. If you are not satisfied with the course that you have purchased from us within the first 30 days after purchase, you can get your money back no questions asked. You are eligible for a full reimbursement within 30 calendar days of your purchase. After 30 days you will no longer be eligible for a reimbursement. We encourage our customers to try the course in the first two weeks after their purchase to ensure it fits your needs.

If you have an additional questions or you would like to request a refund please contact us at

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