TOURISM BUSINESS CASE

The most comprehensive offering from the Evolve Tourism team is the development of a Business Case. These projects are commissioned to work from initial ideas into financial models, funding pathways, and structures. A few notable Business Cases delivered by Evolve Tourism include Devils Corner (Brown Brothers), Cadbury Dunedin, Pumphouse Point, and Gordon River Cruises.

Tourism Business Case Approach

Step 1: Concept Development

Our approach to Concept Development begins with gathering existing inputs and insights, reviewing previous works. This foundational base is expanded by exploring destinations and locations, engaging in conversations with locals and individuals close to the opportunity, and conducting original research with our partners at BDA Marketing Planning to profile the priority traveller and destination awareness and other tourism experiences in the region and across Australia or the world. This stage also includes a high-level planning and approvals assessment to understand development limitations for one or multiple sites. For further information on Concept Development, click here.

Step 2: Concept Testing

Once the primary concept is clear, it's time to visualise the ideas for demand forecast testing. Demand forecasting involves presenting the concept stimulus online to the target traveller mix. BDA is Australia's most experienced research agency and can reach respondents who i) intend to travel to your region in the next 2 years and ii) have an affinity for your type of experience. A demand forecast will deliver forecast visitation by month, optimum price points (for accommodation or experiences), levels of appeal for specific elements within the concept, and open comment feedback on likes and dislikes regarding the concept.

Step 3: Financial Modelling

The final stage moves the agreed concept into financials and activation planning. Work in this stage includes CAPEX estimates, operational budgets, revenue streams, projects, and cash flows. We design the business operating model and engage economists to conduct an economic impact study. A more detailed Planning and Approvals Study on the agreed site will support the next step to Design Approvals. Additional work from architects may also be required to complete this stage. Every project has specific needs, existing relationships, and internal capabilities to customise this final stage.

Tourism Business Case Projects

The following presents projects where Evolve Tourism has delivered a complete Business Case.

Tourism Business Case Bruny Wildlife Adventure

Bruny Wildlife Adventure Business Case

Tourism Business Case Study

gordon river cruises

1/4

OPPORTUNITY

For many decades Gordon River Cruises operated a very successful 200 plus seat cruise into the far reaches of the Tasmania's World Heritage Wilderness. The cruise which takes travellers up the famous Gordon River was operating with competitive parity on price for main seat experience. The challenge to David Inches and Simon Currant was i) should GRC purchase another vessel and continue in direct competition or ii) can GRC differentiate to strengthen the customer experience and increase yield.

PUMPHOUSE POINT

Simon Currant

1/6

OPPORTUNITY

For over 20 years Simon Currant, Tasmanian Tourism developer and entrepreneur persisted at his dream of converting old Lake St. Clair Pumphouse into one of the worlds rare nature lodges. In 201? everything can together and Simon engaged long time college David Inches to assist with concept development and marketing.

DEVILS CORNER VINEYARD

1/5

OPPORTUNITY

Brown Brothers Wine Group owned and operated its Devils Cornet Vineyard on Tasmania's East Coast. They approached David Inches to explore the sites potential for wine and tourism development.

NORTHERN CONQUEST CHARTERS

1/5

OPPORTUNITY

Northern Conquest Charters runs short and extended fishing charters from Townsville in Northern Queensland, Australia. David was approach to grow the business during difficult times as Australia's rural industry struggled through drought. The business was operating on a manual booking system and database marketing and word of mouth was the primary form of lead generation. The opportunity was to extend marketing the new markets through digital platforms