TOURISM MARKETING
The team at Evolve Tourism Cairns has been preparing tourism marketing strategies and plans for more than 20 years across all corners of Australia. Brand and marketing solutions have been crafted for regional tourism organisations, councils, and tourism operators, both large and small.
Tourism Marketing Approach
Step 1: Opportunity Assessment
Both Destination and Operator Marketing Plans require a solid and current base of traveller insights. Evolve Tourism follows a detailed process of reviewing existing documents, conducting research with current and target travellers, and auditing existing and past brand assets and marketing programs. Workshops, industry surveys, and stakeholder conversations bolster these desktop assessments. External studies include a review of the competitive environment and an exploration of global benchmarks.
Step 2: Strategy Development
Preparing a brand and marketing strategy is a critical step in translating the insights gathered in stage one into the formation of a strategy and program direction. The Brand Strategy will detail your brand DNA or essence, brand personality and character experience attributes of competitive advantage, and value propositions for each target traveller. The Marketing Strategy will address target markets and customers, pricing, distribution, product, promotions, and partnerships. This strategy serves as the anchor point for the activation plan in step 3.
Step 3: Activation
Planning
In this final step, we detail action plans, budgets, resources, and timelines to bring the agreed strategy to life. Your action plan will also outline key performance indicators, systems, and processes to ensure continuous learning. Today's strategies and action plans will be highly adaptable to the rapidly changing landscape and have already considered scenario responses.
Tourism Marketing Projects
David and the team at Evolve Tourism have been delivering Marketing Strategy and Activation Plans across all corners of Australia since 2006.
The team specialise in regional and remote tourism communities and operations with experiences ranging from Destination Marketing Plans and solutions for boutique and wilderness accommodation, tours, attractions and events. The following shares a small selection of more recent work from Tasmania to rural NSW and Cairns, Queensland.
