The team at Evolve Tourism Cairns have been preparing Tourism Marketing Strategies and Plans more than 20 years across all corners of Australia. Brand and Marketing solutions have been crafted and activated for Regional Tourism Organisations, Councils, Tourism Operators large and small.
Tourism Marketing Approach
Step 1: Opportunity Assessment
Both Destination and operator Marketing Plans require a solid and current base of traveller insights. Evolve Tourism work through a detailed process of existing document review, original research with existing and target travellers, an audit of existing and past brand assets and marketing programs. These desktop assessments are bolstered with workshops, industry surveys and stakeholder conversations. External studies include a review of the competitive environment and exploration for global benchmarks.
Step 2: Strategy Development
Preparing brand and marketing strategy is the critical step of translating insights gathered in stage one to the formation of strategy and program direction.
Brand Strategy will detail your brand DNA or essence; brand personality and character; experience attributes of competitive advantage and value propositions to each target traveller. Marketing Strategy will address target markets and customers; pricing; distribution; product; promotions and partnerships. Strategy is the anchor point for your activation plan in step 3.
Step 3: Activation Planning
In this final step we detail action plans, budgets, resources and timelines to bring agreed strategy to life.
Your action plan will also outline key performance indicators, measurement systems and processes to ensure continuous learning. Today's strategies and action plans will be highly adaptable to the rapidly changing landscape and have already considered scenario responses.
Tourism Marketing Projects
David and the team at Evolve Tourism have been delivering Marketing Strategy and Activation Plans across all corners of Australia since 2006.
The team specialise in regional and remote tourism communities and operations with experiences ranging from Destination Marketing Plans and solutions for boutique and wilderness accommodation, tours, attractions and events. The following shares a small selection of more recent work from Tasmania to rural NSW and Cairns, Queensland.