It's rewarding to think that 15 years ago I opened the doors to my Hobart based consultancy, Inspired by Marketing. Over 100 successful...

The Cairns tourism industry is undergoing a transformation while travel trade options are restricted and more direct relationships with...

The opportunity to secure grants for direct or matched government funds is now. To help with the process of securing these funds I have...

Mobile-first videos drive brand lift 27% more effectively and boost message association by 23% compared with video ads which are not...

While 2021 will be another challenging year for the tourism industry, the difficulties created by the pandemic also bring opportunities...

After 15 years at the helm of Inspired by Marketing I am thrilled to launch a new consultancy 100% dedicated to advancing the tourism...

In the past, tourist organisations depended heavily on travel trade and more traditional channels such as print and television...

Traditionally, hospitality services have used technology to improve efficiency; however, it also has numerous benefits in value-adding to...

Globally, travellers are seeking to reduce their carbon footprint and prefer tourism developments which reflect a philosophy of...

Why does my company exist? Is not a question most business owners are in the habit of asking themselves. In Simon Sinek book, Start with...

To strengthen your competitive advantage, you need to find a unique marketing angle that propels your company above the rest. Convincing...

Selling is all about identifying and removing purchase barriers that prevent prospective customers from buying your goods or services. ...

A Facebook business page has become a prime marketing tool for large and small businesses. With over 2 billion users per month, Facebook...

Online authority is one of the greatest assets a business can possess. Customers not only look up to those with authority, but they are...

Networking is a real challenge for many business owners, but it’s one of the essential ingredients for success. To make the most of your...

Trends come and go in marketing, but one thing which remains constant is the importance of storytelling. Humans are wired for story...

Blogging is a proven tool for website SEO and engaging potential customers in planning. So why is it so difficult to find the rhythm of...

Sharing tips and tools the tourism community can utilise to create wildly successful email marketing campaigns for the intrastate...